Gender stereotypes in advertising have negative cross-gender effects

Changing Gender Stereotypes in Iran

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

changing gender stereotypes in iran

abstract in recent decades, because of the vast socio-cultural changes which occurred in iran, iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. although gender stereot...

Overcoming Gender Stereotypes

Across two experiments the present research examined the use of social-consensus feedback as a strategy for overcoming spontaneous gender stereotyping when certain social role nouns and professional terms are read. Participants were presented with word pairs comprising a role noun (e.g. surgeon) and a kinship term (e.g. mother), and asked to decide whether both terms could refer to the same per...

Mass Media and Gender Stereotypes

Gender Stereotypes and Electoral Success

In recent years, the Democratic Party has been considerably more successful at electing women than the Republican Party. Research suggests that the Democratic advantage for women stems from a more inclusive party culture and party support for women-friendly policies. This paper considers whether the gender gap in representation between the parties may also be shaped by intersection of instituti...